How to Bold Text on LinkedIn: A Simple Step-by-Step Guide

You have probably seen LinkedIn posts where one line suddenly stands out in bold-looking text.

Maybe it is the opening sentence.

Maybe someone has highlighted a job title, an achievement, or an important takeaway.

Naturally, the next question is:

How did they make that text bold?

If you open LinkedIn’s regular post box and start looking for a bold button, you may not find the same kind of formatting controls that you would see in Word or Google Docs.

There is a simple reason for that.

Regular LinkedIn posts and LinkedIn articles are not exactly the same thing. LinkedIn’s dedicated article editor includes formatting options such as bold and italic text, while the normal feed-post experience is much simpler.

That is where Unicode-style text can be useful.

The easiest way to make text look bold on LinkedIn

You can use the free Sarticles LinkedIn & WhatsApp Text Formatter to convert ordinary letters into Unicode characters that look bold.

You can then copy the result and paste it into your LinkedIn post.

Try the free LinkedIn Text Formatter →

The formatter works directly in your browser, so you do not need to create an account just to format a few words.

How to bold text for a LinkedIn post

The process is straightforward:

1. Open the LinkedIn & WhatsApp Text Formatter on Sarticles.
2. Type or paste the text you want to format.
3. Make sure LinkedIn is selected.
4. Choose Bold, Italic, or Bold Italic.
5. Check the preview.
6. Click Copy.
7. Paste the formatted text into your LinkedIn post.

That’s it.

You can write the entire post first and then format only the parts that need more emphasis.

For example, instead of making this whole post bold:

“I am excited to share that I have completed my data analytics certification and learned a lot during the process.”

you might format only the opening:

The second version is usually easier to read.

But is it really bold text?

Technically, not in the same way as bold text in Microsoft Word.

A normal letter such as A and a bold-looking Unicode character such as 𝗔 are different characters.

The Sarticles formatter replaces supported normal letters with characters from Unicode’s mathematical alphanumeric sets.

LinkedIn displays those characters, which is why they appear bold or italic when pasted into a post.

So the formatting travels with the text itself.

You are not adding HTML such as <b>text</b> and you are not changing LinkedIn’s font settings.

This distinction is useful because it explains why you can copy the same styled text into other places that support those Unicode characters.

Does LinkedIn itself support bold text?

This needs a little clarification.

LinkedIn’s article publishing editor does offer formatting controls including bold and italic text.

Regular LinkedIn feed posts are different. They do not provide the same article-style rich-text formatting controls.

That is why people often use Unicode text when they want a short phrase or heading to stand out inside a normal LinkedIn post.

When does bold text actually help?

Formatting works best when it helps someone scan your post.

Imagine you are scrolling through LinkedIn quickly. A short highlighted line can tell you what the post is about before you decide whether to read the rest.

Here are some places where it can work well:

A strong opening line

Example: 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸. Then continue in normal text.

A milestone

𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 ✅

A small section heading

𝗪𝗵𝗮𝘁 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱

Then list your points normally underneath it.

One important takeaway

You can highlight the main lesson without turning the entire post into styled text.

Don’t make the whole LinkedIn post bold

This is probably the most useful advice in this guide.

Just because you can convert an entire post does not mean you should.

Good formatting should help the reader notice important information, not compete with the information.

For most posts, use styled text for a heading, short phrase, number, or key takeaway.

A quick accessibility note

Unicode formatting should be used carefully.

Because bold-looking Unicode letters are technically different characters rather than ordinary letters with visual styling applied, they may not behave exactly like regular text in every browser, device, search feature, or assistive technology.

That does not mean you should never use them.

It simply means that short emphasis is better than converting a long post.

For important information, make sure the meaning of your post still makes sense without relying only on fancy formatting.

Can you make text italic on LinkedIn too?

Yes, using the same approach.

The Sarticles formatter currently provides:

• Bold
• Italic
• Bold Italic
• Normal text conversion

What about WhatsApp?

The same Sarticles tool also includes a WhatsApp mode, but WhatsApp works differently.

WhatsApp has its own formatting syntax.

• *Hello* becomes bold.
• _Hello_ becomes italic.
• ~Hello~ becomes strikethrough.
• Three backticks around text can create monospace formatting.

So Sarticles does not need to turn WhatsApp text into bold Unicode characters. Instead, it adds the formatting markers WhatsApp understands.

That is why the tool has separate LinkedIn and WhatsApp tabs.

LinkedIn formatting vs WhatsApp formatting

The easiest way to remember the difference is:

They may look similar after publishing, but the method behind them is different.

A simple example you can try

Suppose you want to post:

“Excited to share that I have completed my first Snowflake project. Here are three things I learned.”

Instead of styling everything, you could format it like this:

This keeps the post readable while giving the opening line a little more visual weight.

Is the Sarticles formatter free?

Yes.

The tool is designed for quick everyday formatting without requiring an account.

You can paste your text, choose the formatting style, copy the result, and continue with your post.

Open the free LinkedIn Text Formatter →

Frequently asked questions

Keep the formatting simple

Good LinkedIn formatting is not about making every sentence look different.

It is about helping the reader notice what matters.

A strong opening line, a short heading, or one highlighted takeaway is usually enough.

If you want to try it yourself, open our free LinkedIn Text Formatter to generate bold and italic Unicode styles in seconds. For messaging apps, explore our WhatsApp Text Formatter with native markdown syntax. If you are drafting a complete update with bullet points and want a live mobile and desktop feed preview, use our free LinkedIn Post Formatter.

Before publishing, you can also check your post length with the LinkedIn Character Counter.

No complicated editor required.